What is the future development trend of the home textile industry?

With the growth of China's per capita disposable income, the proportion of the middle class in the population structure has been rising, and new features of home textile fabric consumption, such as more emphasis on brand and quality, and more emphasis on personalization and customization, have emerged. In addition, with the growth of income in third - and fourth-tier cities and the enhancement of consumer spending power, the trend of consumption upgrading has opened up new markets for mid to high-end home textile fabrics. It is predicted that the scale of the home textile fabric industry will reach over 300 billion yuan in 2021.
The competitive landscape of China's home textile and fabric industry is stable, with local brands dominating. First-tier home textile and fabric brands include Lolai Life, Funana, Mercury Home Textile, and Mengjie Co., Ltd. Before 2013, the total market share of the four major home textile enterprises was 4.49%, with the home textile company, Lolai Life, having a market share of 1.53%, followed by Funana and Mercury Home Textiles with market shares of 1.13% and 0.96%, respectively.
In 2017, there was a significant increase in concentration, with the market share of the top four enterprises increasing by 1.01 percent year-on-year to 5.38%. Among them, the market share of L'Oreal Life increased by 0.6 percent year-on-year to 2.15%. With the rise in raw material prices and changes in retail channels, the survival space of small and medium-sized home textile enterprises has been further compressed. Large brand enterprises rely on brand and scale effects, and the Matthew effect is evident. In January 2017, the number of bedding industry brands was 8888, which decreased to 4570 by January 2018, with a brand elimination rate of nearly 50%. In 2017, the top ten brands of bedding had a market share of 33.2%, indicating a significant increase in industry concentration.
The home textile and fabric industry is currently the sub-industry with the development prospects and the fastest growth rate in the entire textile industry. Bedding, as a sub-industry in the home textile and fabric industry, accounts for one-third of the total industrial output value and has broad development prospects. In developed countries, the consumption of household textiles, clothing, and industrial textiles has formed a "three in one" situation in the textile industry. However, in China, the ratio of household textiles, clothing, and industrial textiles is 12:80:8, which is a significant gap and also indicates a large development space.
Therefore, according to the social and demographic structure of China, with the acceleration of urbanization and the continuous growth of the domestic marriageable population, the home textile industry will continue to grow driven by two major factors: housewarming and wedding celebrations. With the gradual implementation of the national income doubling plan, the per capita disposable income of domestic residents will increase, and the demand for consumption upgrading will also gradually emerge, which will strongly support the replacement demand for home textiles.
1. Polarization of division of labor in the textile industry
The current era is one of extremely rich products, and the ultimate development of the industry will be polarized, with some manufacturers transforming into pure product suppliers and others transforming into pure brand operators.

2. Terminal branding in the fabric industry
With the continuous progress of the times and the improvement of living standards, material life has entered the era of branding. The same product, through brand packaging and professional services, forms product-added value, enhances the value of the product in the minds of consumers and thus affects consumer psychology.
3. Multi-style specialty stores have become a trend
A unified brand VI recognition system, overall atmosphere creation, and professional services allow consumers to fully enjoy the branded experience. Everyone has different dreams for their own home, making it inevitable for home design styles to diversify.
4. Standardized services become core competitiveness
Enable consumers to experience "one-stop" consumption, thereby creating unique added value for specialty stores. So, how to strengthen brand services and enhance the core competitiveness of specialty stores will become a new research topic for every merchant.
The industry is shifting from selling home textiles and fabrics to selling lifestyle products. Recreate a scenario-based experience and enhance brand value by optimizing product design and services. Physical stores are making efforts to bring consumers back offline with high-quality scenario-based marketing experiences.
Once again, health and environmental protection have become the focus of consumer attention. Nowadays, consumers are paying more and more attention to their own health and environmental protection, and green products with the qualities of "safety, health, and environmental protection" are increasingly favored. Green production and green consumption have already become international trends. Home textile and fabric enterprises need to attach importance to establishing a brand image of "safety, health, and environmental protection" in the minds of consumers, to lay a solid foundation for the long-term development of the enterprise and its upstream partners.
In the future furniture industry, whether it is fabric or rosewood, the thing to do is to have new styles and fine workmanship. No matter what the situation is, there will always be a group of people who like it. The important thing is to do a good job in quality and win the world with integrity. Only by doing a good job in furniture can we avoid being eliminated.